ERA Wall Co partnered with Vertical Supply Co to create a packaging and branding system that feels playful, imaginative, and instantly recognizable. The concept blends whimsical illustration with clean, modern design, transforming each product into a small piece of storytelling.
The packaging features soft cloud tones, flowing linework, and character-driven graphics that capture a dreamy, uplifting atmosphere. Each SKU uses a consistent design language while introducing unique visual elements — from waterfalls and mountain silhouettes to sky gradients and nature-inspired accents. These designs were crafted to stand out on shelves, photograph beautifully, and reflect the brand’s elevated personality.
To support the launch, we also produced a series of stylized product visuals, placing the packaging in bright natural environments — wildflowers, moss landscapes, blue skies, clouds, butterflies, and rainbows — to reinforce the brand’s playful, nature-inspired identity. The result is a cohesive visual world that feels light, uplifting, and unmistakably Vertical Supply Co.
